Revolutionizing Wine Packaging: Bonfire Wines

Eric Steigelman's Innovative Approach to Wine Packaging for Millennials and Generation X

Steigelman's design is a response to the changing dynamics in the wine market, where younger consumers are demonstrating discerning tastes and a preference for creativity and vibrant alternatives. Bonfire Wines is a testament to innovation in the market, offering high-quality wines in convenient packaging that provides great value to the customer.

The unique properties of Bonfire Wines lie in its packaging. Traditional glass bottle packaging, while classic, has its limitations - it is heavy, prone to breakage, and the wine degrades after a week of being opened. Bonfire Wines, on the other hand, uses a flexible stand-up pouch and a Tetra-pak carton, both of which significantly improve performance and consumer interaction.

The wine pouch is lightweight and easy to carry, thanks to the built-in handle. It also has a smaller package to product ratio of 3% compared to 40% for glass, resulting in less package waste. The pouch is made from several layers of FDA approved (BPA free) materials with high oxygen and moisture barrier designed to preserve the quality of the wine. As a glass is poured from the easy-open tap, the wine pouch deflates, minimizing exposure to oxygen and extending the taste profile up to four weeks after opening.

One of the major challenges in the design process was to demonstrate the wine's premium quality while improving consumer interaction using reliable packaging that was lightweight, easy to transport, and would protect the wine's quality and taste profile. The solution was found in the use of laminated films and pouch conversion, resulting in a product that is modern, contemporary, premium, and sustainable.

The design project, which started in February 2012 and finished in August 2012 in Atlanta, Georgia USA, was recognized for its innovation and excellence. It was awarded the Golden A' Packaging Design Award in 2013, a prestigious accolade granted to marvelous, outstanding, and trendsetting creations that reflect the designer's prodigy and wisdom.

In conclusion, Eric Steigelman's Bonfire Wines is a game-changer in the wine market, offering a fresh approach to wine packaging that caters to the needs and preferences of younger consumers. It is a testament to the power of design and innovation in transforming traditional norms and setting new standards in the industry.